About Clif Bar

The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We?d been gnawing on some ?other? energy bars all day. Suddenly, despite my hunger, I couldn't take another bite. I thought, "I could make a better bar than this!" That?s the moment I now call ?the epiphany.?

Two years later, after countless hours in Mom's kitchen, the CLIF BAR became a reality. And the mission to create a better-tasting energy bar was accomplished.